Culture curated baseball driven by style and performance.
ATHLETE OWNED + CULTURE INSPIRED
I started the Steelo movement to not only bring a superior baseball product to the market, but to also create a brand that speaks directly to creative athletes and the lifestyles many lead on and off the field. As a former professional player with an affinity for premium fashion, design, and streetwear, I set out on a mission to combine the finest crafted baseball products, infused with authentic creative culture elements that have influenced me since the early 90's. Steelo very simply stands for 'style,' seen through a different lens of creativity. Every athlete is #morethananathlete.
S T E V E F R I E N D
Founder | CEO